Asset Control

Sudden, dramatic change for an organization is difficult to manage in the media, where mergers, ownership shifts, and top management changes, can combine to create a negative, speculative climate if not presented in a carefully controlled fashion.

The handling of Asset Control's rapid transformation from a majority Netherlands-based data management company to a global product of industry consolidation being led by an expert in the growth and expansion of smaller companies remains an example of transforming a potential media crisis into a worldwide media opportunity.

Press coverage of the transaction in which the Netherlands-headquartered company, the world's leading provider of Centralized Data Management for financial services firms, sold a controlling stake to Boston-based Fidelity Ventures while concurrently installing Phil Lynch as a new chief executive was efficiently and tightly managed. Carefully worded and widely distributed press releases covered the Fidelity transaction while incorporating Asset Control's acquisition of TAP Solutions, a Vancouver, B.C., company.

The complex series of events was widely covered in the information technology trade press, as well as media outlets that focus on specialized aspects of the financial services industry. The smoothness of the leadership transition from Ger Rosenkamp to Lynch was handled deftly and depicted a dynamic change that positioned Asset Control for growth and expansion. This was underscored by comments from Rosenkamp, whose retention as chairman emphasized continuity. His remarks that Asset Control's acquisition of TAP broadened the company's customer base to incorporate small and enterprise-sized customers reflected the benefits of industry consolidation and the company's forward position in capturing increased market share.

The ability to leverage initial coverage into more extensive interviews with Lynch in trade publications underscored the upside of what could have been seen as tumultuous and disruptive change. Our ability to positively portray both expansion and integration of the acquired Vancouver company helped solidify Asset Control's stature in its field.


The assertive, forward-thinking plans that resulted in positive coverage for clients demonstrates our strength in helping clients handle change and make it work to their best advantage.