Scott Swanay, President & Chief Sherpa of the Fantasy Baseball Sherpa and Fantasy Football Sherpa web sites, took his love of breaking down sports by the numbers and founded a company to improve fantasy league players' performances.
Not only did media outlets like USA Today, Forbes, NY1, Fox, The New York Post and the The New York Daily News turn to Swanay as a source for fantasy league tips, he's become a well regarded commentator and contributor to many fantasy league web sites, including FantasyBaseballCafe.com.
DM Public Relations crafted a media approach that garnered plenty of attention by emphas...
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Electronic Recyclers International, Inc.(ERI), was founded by John Shegerian in 2002. ERI seeks to achieve the global elimination of e-waste. E-waste is the fastest growing solid waste stream in the world. In less than a decade, ERI has become the largest electronics recycler in North America. Over 2000 companies and municipalities utilize its services.
However, until recently, few people knew about the company, or the usefulness of its www.1-800-Recycling.com website. Moreover, the global issues surrounding the proper disposal of e-waste were largely unknown.
DM Public R... 
Making a splash in the competitive golf market is no easy feat, but American Golf Corporation managed a hole-in-two with its revitalization and renovation of two historic courses in Brooklyn and Pelham, both in New York. It undertook an $12.5 million renovation of the venerable Dyker Beach Golf Course in Brooklyn, restoring and improving the course and its club house and banquet hall, making the greens a leading destination for golfers and the facilities a top venue for events from weddings to corporate retreats. In Pelham, American Golf undertook an $11 million improvement program for the historic clubhouse ... 
Garret Kramer took Hall of Fame catcher Yogi Berra's assertion that baseball is 90% mental -- the other half is physical -- and expanded it into a coaching philosophy that's made New Jersey Devils star Zach Parise the sparkplug of the U.S. Olympic hockey team in the 2010 Winter Olympics. Kramer, a former college hockey player, heads Inner-Sports, an intensive coach practice that focuses on mental development and discipline for clients from Parise to young athletes throughout the United States.
The firm has been spotlighted in Sports Illustrated, The Wall Street Journal, The Toronto Star, CTV and The New ... 
Surviving in New York’s uber-competitive retail marketplace has never been more difficult. Fortunately, San Francisco-based Keetsa Mattresses was already well on the way to becoming one of the bedding industry’s most intriguing success stories.
Keetsa’s eco-friendly recyclable mattresses are made with non-toxic materials such as latex, foam, wool, bamboo blend, and unbleached and organic cotton fabrics.
Keetsa’s packaging innovations are also one of a kind. All products are compressed, covered in biodegradable ... 
The failure of two Bear Stearns hedge funds in July of 2007 presaged the near unraveling of the investment banking and alternative investment sectors as the financial crisis unfolded and investors in many other hedge funds began withdrawing their money. By the end of 2008, an estimated 1,500 funds ceased operations, and the tally continued through the first half of 2009.
Prime brokerage was dead center in the alternative investment crisis. The three firms that dominated the market -- Goldman Sachs, Morgan Stanley and Bear Stearns – commanded roughly two-thirds of the $11 billion market in mid-2008, with lar... 
Sudden, dramatic change for an organization is difficult to manage in the media, where mergers, ownership shifts, and top management changes, can combine to create a negative, speculative climate if not presented in a carefully controlled fashion.
The handling of Asset Control’s rapid transformation from a majority Netherlands-based data management company to a global product of industry consolidation being led by an expert in the growth and expansion of smaller companies remains an example of transforming a potential media crisis into a worldwide media opportunity.
Press coverage of the transaction in ... 
In an economic environment where Wall Street and the financial services industry are viewed with broad distrust, reputation is everything, and few know this better than Hold Brothers Online Investment Services. Working with D M Public Relations, the securities brokerage and direct access trading firm bolstered its reputation and visibility as an industry leader in the day trading and software technology space and as a source of accurate, measured commentary about key issues in the financial markets.
Hold Brothers Chief Executive Officer, Gregory Hold, presented commentary on the Bernard Madoff scandal, the r... 
At a time when the security of retirement investments had been compromised along with the reputations of many asset managers, the good standing of American Independence Financial Services was established with a strong media presence for the firm and its executives. Media outreach from DM Public Relations resulted in coverage charting the firm’s growth through a spate of mergers and acquisitions that established American Independence Financial’s reputation as a leading provider of target date mutual funds.
American Independence Chief Executive ... 
Businesses trying to increase their online presences should take heart from the philosophy of Evan Bailyn, CEO of FirstPageSage, a cutting-edge participant in the highly competitive arena of search engine optimization (SEO). The Internet is not magic. Google is not a mysterious cosmic force, and his clients can dominate the Web because Bailyn knows what works online.
He also knows what works in print, and that comes from the media outreach efforts of DM Public Relations, which successfully positioned Evan Bailyn as one of the nation’s leading authorit...