Frequently Asked Questions
Q: What can a new client expect after engaging DM Public Relations?
A: At DM Public Relations, media matters really matter. We concentrate on broadening client exposure across all media platforms, and work with clients to craft customized media campaigns that reach out to top-tier media outlets, from national television to the most respected industry publications-whatever will best get the client's message across to the most appropriate audience.
Q: What do clients receive from DM Public Relations that they can't expect elsewhere?
A: We epitomize the best of boutique firm client relationships, and bring the expertise of larger firms' ability to get results. We do a thorough analysis of client needs and turn that into a highly specific and targeted media exposure campaign. It's a full-service approach, with a dedicated, attentive focus on a client's media objectives. We're aggressive on our clients' behalf and collaborative in our strategies. We focus on the portion of public relations that's designed to build the most credibility and awareness for our clients. It's the most difficult for a firm to achieve, but also the most beneficial for the organizations with whom we work.
Q: What does that mean in practical terms?
A: All clients get customized, proprietary activity reports at specified intervals that detail our media campaign efforts. We identify the most successful approaches and suggest alternatives to ensure that we secure the maximum exposure for each client across a range of media. We target traditional broadcast and print reporters along with interactive, online outlets.
Q: How do you sum up your media campaign philosophy?
A: We go above and beyond right from the starting gate. We don't send out press releases blind and hope for a response. We target media outlets and work closely with reporters and editors to help represent a client's story to its best advantage.
A: You don't get effective placements through a mass e-mail. That's just another piece of unwelcome spam in a reporter's in-box. Our job is to find your story and make it compelling. We will fit your story into a variety of formats, from national and regional print media to the broadcast and Internet platforms that showcase your products and services most favorably.
Q: What if there's no placement?
A: That doesn't happen. We are committed to delivering the outstanding client service, flawless execution, and impressive results necessary to develop long-term client relationships. We don't disappoint.
Q: Do I have to pay extra for this?
A: No. We work hard to position our clients as companies and individuals with compelling narratives and as trusted sources of information in their respective fields. Whether it's showcasing recycling options on Dateline, establishing an entrepreneur as a sports expert on ESPN, or introducing an investment professional as a reasonable, level-headed voice in the midst of the $50 billion Bernard Madoff fraud in the Wall Street Journal, we get our clients the media attention and reputation they seek through the knowledgeable, experienced cultivation of the right outlets, every time.
Q: All right, I've hired DM Public Relations, and you've worked with me for two months. What can I expect?
A: By now, we will have a close connection to your business, your team, and your brand. We'll take our understanding of the complex media universe to create an effective media campaign that reaches out to all appropriate outlets. You'll get regular status reports, receive print and broadcast video clips prepared for distribution throughout your organization, and know exactly what activities we've undertaken on your behalf.
Q: Sounds good. Where do we go from there?
A: By now, we'll also be making a shift from our initial phase expanding the initial exposure and establishing you and your brand as a media presence and a reliable source of information for the reporters, producers and editors who know your story and appreciate your professional expertise. We will execute a strategic communications program that leverages your unique attributes, builds a strong brand, and generates measurable results.
Q: Can you sum up the value proposition DM Public Relations provides?
A: Our business model is simple: we go all out for our clients, and your interests become ours. Above and beyond means just that. We take our knowledge of the diffuse and often complex media universe, from local outlets to international networks, and shape your story for it to be told. We help develop what you have to say and find the forums where your expertise is both recognized and valued.